ABOUT

Award-winning UX leader accomplished at managing teams across multiple projects with a track record of evangelizing user centered design, solving problems with data, accessibility/inclusivity and collaboration. Learn about her UX design process here. Notable accomplishments include directing the UX/UI redesign of all the new PBS apps and websites and winning industry awards for projects across most major categories. 

UX LEAD / TACTIS / AUG 2022 - CURRENT (1.5 YEARS)

• Conducts discovery activities such as stakeholder interviews, subject matter expert interviews, proto-persona ideation, reviews existing research, plans research, UX heuristic audits, competitor research/analysis, google data product suite analysis, baseline user testing, surveys, tree-testing, card-sorting and reports on key findings. 

• Leads interdisciplinary team responsible for creating new artificial intelligence powered customer experience chat bots for multiple clients.

• Leads human centered design innovation workshops for commercial and government clients to brainstorm ideas, gather and prioritize project goals, create key progress indicators and follow through on roadmaps for present and future research and UX methodologies.

• Plans, manages and executes mixed method qualitative and quantitative research roadmaps.

• Analyzes research findings and provides recommendations for product features, content and interface optimizations. 

• Creates and presents artifacts that communicate findings and ideas such as goal/KPI tables, personas, empathy maps, storyboards, user journeys, service maps, core data models, process flows, sitemaps, personas, and more.

• Creates and present application agnostic annotated UX and UI designs such as wireframes, moodboards, user interface mockups, animations, interactions, design systems and interactive prototypes that clearly illustrate future product functionality. 

• Creates and presents case studies, methodologies and best practices at conferences.

UX CONSULTANT / REINGOLD, INC / JULY 2019 - AUG 2022 (3 YEARS)

• User experience research and design consulting for creating and enhancing digital products for clients such as National Football League (NFL), Veteran Affairs (VA), National Assessment Governing Board (NAGB), St. Jude’s Children’s Hospital, Pet Partners, Northern Virginia Black Chamber of Commerce (NVBCC), National Institutes of Mental Health (NIMH) and more.

DIGITAL DESIGN DIRECTOR / PBS  / OCT 2016 - MAY 2019 (3 YEARS)

• Managed and hired team responsible for the user experience of PBS digital streaming and learning products including PBS.org, mobile and OTT apps (Apple TV, Roku, etc), PBSLearningMedia.org, PBS Kids for Parents.

• Brought PBS into the modern age by creating an integrated user centered design UX process including templates, systems, and training materials.

• Ensured product usability, consulted with other team members on usability issues and participates in user testing and other user experience methodologies.

• Collaborated with product team members to coordinate schedules and prioritize deliverables. 

• Employed industry-standard technologies to produce work.

• Responsible for maintaining professional skill level, including knowledge of industry trends.

• Worked within a collaborative, Agile environment, and adapts to necessary Agile processes. 

PROJECT MANAGER  /  JS RUM & COMPANY / JUL 2010 - DEC 2012

ACCOUNT EXECUTIVE  / TKM2  / JUN 2008 - JUL 2010

DESIGNER  / JMU HEALTH PROMOTION / AUG 2007 - MAY 2008

Clients by Industry

• Commercial - Bose, Fossil, Angry Birds, JK Moving, Ferguson, Kimco

• Government - Election Assistance Commission (EAC), Department of Justice (DOJ), Drug Enforcement Agency (DEA), Veterans Affairs (VA)

• Commercial - Bose, Fossil, Angry Birds, JK Moving, Ferguson, Kimco

• Government - U.S. Election Assistance Commission (EAC), The Bureau of Land Management (BLM), Veterans Affairs (VA), National Assessment Governing Board (NAGB), Federal Communications Commission (FCC)

• Education - PBS LearningMedia, Penn State University, Columbia University, Start Early (Previously Ounce of Prevention), Birthright Israel Excel

• Food & Beverage - Knightsbridge Restaurant Group (Rasika, 701 Restaurant, Bombay Club, and Oval Room), Blackwater Distilling, Jewish Food Experience

• Health - St. Jude’s Children’s Hospital “Together for Teens & 20s,” Pfizer, NIH National Institutes of Mental Health (NIMH), American Community Cancer Centers (ACCC), The American Kidney Fund (AKF), American Society of Anesthesiologists

• Law - National Women’s Law Center (NWLC), Katz Banks Kumin (Previously Katz Marshall and Banks)

• Media - Public Broadcasting Service (PBS) OTT Apps (Roku, Apple TV, smart TVs), PBS Mobile Apps (iPhone, Android), PBS main website, Global Press Institute, Washington Life Magazine

• Nonprofit Organizations - United Nations Foundation (Girl Up Campaign, Better World Campaign), National Archives Foundation, The Anti-Defamation League (ADL), The Allstate Foundation, The International Center for Research on Women (ICRW), Northern Virginia Black Chamber of Commerce (NVBCC), National Aging and Disability Transportation Center (NADTC), Church Pension Group (CPG), Jewish Social Services Agency (JSSA), Pet Partners, Shepards Gate

• Institutional - The Washington National Cathedral, B’nai Israel

• Sports - National Football League (NFL) Play Football, NFL Life Line, All About Fitness Family (AAF)

• Travel - American Automobile Association (AAA), AAA Seniors, CAA Flights, Mejdi Cultural Tours

Awards

• Webby Award: pbs.org

• SIIA CODiE Award: pbslearningmedia.org

• Communicator Award of Excellence: betterworldcampaign.org

• Communicator Award of Distinction: mejditours.com

• HotelTechAward, Best Guest Mobile App: ALICE Guest App

Contact Kathleen

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